All work

Bobblehead You! Tour

A national tour that turns fans into bobbleheads, staffed market by market on a fixed calendar.

Fans lined up at a red State Farm Bobblehead You! tent on Gallagher Way, outside Wrigley Field.
Client
State Farm, with Infinity Marketing Team
Year
Four years running
Where
39 cities, nationwide
Disciplines
Production, Marketing operations

By the numbers

years running
4
Bench leads from our core team
2
specialists contracted across the country each year
400+
cities
39

What we ran

Recruiting and onboarding
Twenty activation teams a year, sourced in the market each date lands in, contracted and insured before day one.
Running the calendar
A fixed schedule across thirty-nine cities, with crew, permits and paperwork tracked market by market.
Standing it down
Teams close out at the end of each run. Nobody carries between markets who isn't needed.
A fan reacts with delight as a State Farm team member hands over her bobblehead order.

Let's get to work.

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